Can I Use Squid Game on Etsy? (Trademark Guide 2026)
Quick Answer
Using this brand name on Etsy is high risk and frequently results in listing removal. While enforcement may not be instant, the brand actively monitors Etsy and takedowns are common. Switch to the safe alternatives below to protect your shop.
Answer these questions about your listing to see your Squid Game trademark risk level.
Does your listing title include Squid Game name?
Are you using Squid Game name in your tags?
Does your description mention Squid Game?
Do your photos show logos or trademarked imagery?
Are you using phrases like "inspired by" or "style of"?
Do you reference specific characters or products?
Is your product fan art or derivative work?
Your listing appears to avoid major Squid Game trademark issues.
Trademark Owner
Netflix Inc.
Enforcement Level
Aggressive
Files takedowns weekly, monitors actively
Search Volume
high
Recent Enforcement Activity
Netflix removed thousands of Squid Game items from Etsy after the show's 2021 debut.
About Squid Game's Trademark
Netflix owns all Squid Game IP including the title, character costumes (red/green), symbols, and the distinctive circle/triangle/square imagery.
Etsy-Specific Notes
The geometric shapes (circle/triangle/square) in combination with the red/green color scheme are associated with Squid Game and flagged.
Common Violations That Get Listings Removed
These are real examples of what gets Etsy sellers in trouble with Squid Game:
- ✗Circle triangle square guard costume
- ✗Red jumpsuit with number
- ✗Dalgona cookie design
- ✗456 player number
Safe Alternatives to Use Instead
Use these terms in your listings to avoid Squid Game trademark issues:
- ✓survival game inspired
- ✓geometric shape game art