Can I Use Candy Crush on Etsy? (Trademark Guide 2026)
Quick Answer
This brand carries moderate trademark risk on Etsy. Enforcement is inconsistent but real — many sellers have received takedowns. Proceed with caution and consider using the safe alternatives listed below to minimize risk.
Answer these questions about your listing to see your Candy Crush trademark risk level.
Does your listing title include Candy Crush name?
Are you using Candy Crush name in your tags?
Does your description mention Candy Crush?
Do your photos show logos or trademarked imagery?
Are you using phrases like "inspired by" or "style of"?
Do you reference specific characters or products?
Is your product fan art or derivative work?
Your listing appears to avoid major Candy Crush trademark issues.
Trademark Owner
King.com Ltd (Activision Blizzard)
Enforcement Level
Moderate
Regular enforcement, periodic sweeps
Search Volume
high
Recent Enforcement Activity
King files periodic takedowns for Candy Crush merchandise.
About Candy Crush's Trademark
King owns Candy Crush IP including the candy character designs and Candy Kingdom branding.
Etsy-Specific Notes
King attempted to trademark Candy broadly in 2013 — this was unsuccessful, but Candy Crush itself is protected.
Common Violations That Get Listings Removed
These are real examples of what gets Etsy sellers in trouble with Candy Crush:
- ✗Candy character designs
- ✗Candy Crush logo
Safe Alternatives to Use Instead
Use these terms in your listings to avoid Candy Crush trademark issues:
- ✓candy match game inspired
- ✓sweet kingdom design